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SLIQ is a fast-growing movement studio in Eastwood. They have built a reputation for providing an incredible experience unlike any other in the area. With a healthy stream of new clients signing up every week, SLIQ engaged The Helper Studio to refresh its identity to appeal to its target audience and grow sustainably. We refreshed the visual identity to reflect the warm, welcoming personality of the studio atmosphere and increase relevance with SLIQ's target audience. We expanded the colour palette and created a new suite of playful illustrations that help communicate SLIQ’s services in collateral for a multi-lingual market. The icons also combined to make unique patterns which, paired with new typography pairings, resulted in a flexible, scalable and unique visual identity.