Splash

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Working together with Sam Brand at Hello Social, we created an app concept that allowed Big Brother Big Sisters of Australia to generate donations and raise awareness. We proposed Splash—the app designed to be the only coffee card people need. The app allows people to round up their coffee purchase to the nearest dollar at any Square POS system and donate it to BBBS. The concept deliverables included the verbal and visual identity and the user interface design for the app.

Leading bundle

Brand identity

Naming

Campaign creative direction

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